Enhancing the informational nudge of energy labels: Evidence from a DCE in New Delhi

India’s contribution to global CO2 emissions makes it a priority case for policy makers worldwide. The Indian government is considering the adoption of energy labels new passenger cars tackle emissions. This paper’s first aim asses New Delhi’s car buyers’ preferences displaying labels. To do so, discrete choice experiment (DCE) has been designed document both WTP efficiency (212 USD one kilometer per liter) and best label (4.93 thousand USD). informational nudge embedded in labeling system may not be enough boost uptake efficient cars. Thus this paper investigates potential combining driving restrictions. Via split-sample approach, documents an increase 2.55 stated label. number can interpreted as reflecting costs imposed by restrictions on drivers. Under interpretation, fall within range estimations reported previous studies. results suggest that combination deliver Delhi.